New book on Google's rise
Search Me: The Surprising Success of Google by Neil Taylor.
"In 'Search Me' Neil Taylor goes, appropriately enough, on a search to find the essence of Google. It’s a relaxed, sometimes serendipitous journey, and that is a style that Google has made familiar to us. Along the way he explores questions about the nature and the limits of branding, relevant to any modern business." Buy it here.
"In 'Search Me' Neil Taylor goes, appropriately enough, on a search to find the essence of Google. It’s a relaxed, sometimes serendipitous journey, and that is a style that Google has made familiar to us. Along the way he explores questions about the nature and the limits of branding, relevant to any modern business." Buy it here.
posted by Rob at 7:46 AM
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