Going places online!

The first entry on this blog was a case study about MyTravel. Now read the following extract from today’s trading statement by MyTravel:

“In view of the continuing growth of our internet sales - UK internet bookings reached 16% in October this year, compared with 9% in October 2004 - the Board has decided to bring forward its planned realignment of its distribution channels and close 110 Going Places shops in November 2005.”

Pretty conclusive proof, if proof were needed, that the internet is taking the marketing world by storm.