Friday, November 04, 2005

Ed: Prosumers change media landscape

"Advertise your company's logo on my baby's onesie/hat."

This recent eBay auction, in which a mother auctioned off advertising space on her baby's clothes, has now been followed by an ongoing auction for the same on his brother's clothing ... This kind of "prosumer" behaviour - where consumers are acting more like professionals - shows how fundamentally society is changing. More.

3 Comments:

Anonymous Anonymous said...

[Mike from mbites.com] This remainds me of something I read here:
http://www.corante.com/strange/archives/2005/09/09/our_social_world.php

"What we're looking at today is a social revolution akin to nothing we've ever seen before. The freedom of the press is free to those who have the money to buy a press, and now everyone has a press."

2:07 PM  
Blogger Rob said...

Thanks Mike! Hmm, name sounds familiar ... ;-)

Yet another useful blog all about the phenomenon that is blogging.

The actual link is

http://www.corante.com/strange/archives/2005/09/09/our_social_world.php

2:22 PM  
Blogger Rob said...

Whoops - seems both our links got mysteriously abbreviated! Try this one:

http://www.corante.com/strange/

2:25 PM  

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