Web-centric marketing

"I contend that the switched on marketers will soon no longer think online or offline but 'Inside Out'. Namely, that my web presence is at the centre and I therefore know my customer which means I am able to drive my customer to me, through offline communications such as direct mail, radio or TV and pick up and walk the customer through to my website through search.comonline. Now that to me is the true holy grail of marketing." More.