Ed: Just another Joe Bloggs?

"Are you familiar with something called MSM? Do you like fisking? Do you frequent the Blogosphere?

No, I'm not referring to exotic sexual practices in a subterranean night club. I am in fact talking about the most exciting area of the Internet right now - by a long shot.

I've referred to web logs ('blogs') many times before but something seminal has just happened. And this really is hot off the press, as it were." More.